If one image says more than a thousand words, how about 25 images per second with sound!

In motion graphic design, the fields of film making, graphic design, information design and special effects all flow into one discipline. Be it a presentation video that communicates a complex organizational structure or a video that explains a product’s interaction scheme. Motion graphic design is a versatile tool in communication.

Being an Interaction Designer I have thought much about the role video can take in product design. Firstly, video can be used for presentation and explanation. When explaining about an interactive product, the medium you choose should be suited to show this interaction. Far more than text and/or still images, video can show the interaction of a product.

A second area of video that I have explored is that of using video as a research tool. When making a documentary, there are many similarities to the process of, for instance, researching a user-group. The added value of using video in this process is that you are forced to focus your view of a situation and become much more sensitive to all subtleties of the subject that you are researching. Furthermore, video provides you with the opportunity to view experiences over and over again. Lastly, you end up with a tool for communicating your research. I am currently teaching a class at the TU/e that has students researching a context through use of video. The results of this class are wonderful and really show a tremendous increase of sensitivity to the context.